Day 9 – Printing
Here is how to design your own Business Cards
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DESIGNING YOUR OWN BUSINESS CARD
No matter if you hire a designer for your business card or do it yourself, you still need to answer
WHO – WHAT – WHERE – WHY
You need to tell people WHO you are. That includes:
Name – Use a friendly name like Joe instead of Joseph by not too friendly like Joey and your last name as you are not a day laborer.
Address – If you don’t want visitors coming to your home, sign up for an address at your nearest United Parcel Service store, otherwise it might be better to leave the address blank. Also a P.O. Box which might seem that you are a fly-by-night business.
City, State – Don’t leave your city and state out. People fell more confident if they feel you really exist somewhere and not just on the Internet.
Zip – Only put in a zip code if you expect to receive postal mail.
Country – This is not usually stated on business cards unless you are exporting or importing and plan to give your business cards to people in other countries.
Email – Include your email address.
Phone – Include a telephone number with area code that will be answered.
Social Media – I’d leave out your Facebook or Twitter information as your business cards might begin to appear crowded.
Website – However, do include a URL for your web page. Most people will want to “check you out” after receiving your business card.
Let people know what your company does. Just put in one line “House cleaning” or “Hand-made Soap”.
If you have a picture of your main product, you might want to use that as a background otherwise have no background especially if it just looks pretty but really has nothing to do with your product or service.
Finally you need a slogan or call to action like “Call today for free estimate”.
OTHER THINGS TO CONSIDER FOR A BUSINESS CARD
Background – Use a simple design as you want the attention focus on the text.
Borders – Avoid printing a border around your card or bleeding to the edge. Printers are not accurate and your card might look cut off or lopsided.
Embossing – This costs extra and conveys professionalism and also conveys that you might be charging more.
Images – If you have a product, you might consider a photo image. I do not recommend clip art or cartoons as most free clip art looks cheap.
Logo – If you have a small log or symbol, include it. However, don’t just use some cheap clip art hire a designer.
Paper – Use a heavy weight paper, preferably glossy. Don’t print cards yourself on your home printer using perforated tear off cards. They look very cheap. Stay away from plastic too. You might consider printing on magnetic stock but only if you are offering a service and it would be normal for your customer to put your business card on the refrigerator.
Printing – Don’t print your business cards on your home laser or desk jet printer. You will never get the quality that a printer will give and the available paper stock is too thin and look cheap. The cost of 100 business cards is under $20 everywhere. Good printing doesn’t really cost that much and you won’t be giving out thousands of cards.
Readable – Keep it simple and clean. Use only one font and one color. Black type always works best. Remember if you use a dark text like black use a light background like white. Nothing looks worse then a dark red text on a dark gray background. It’s ugly and unreadable.
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