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Why Do You Need a Website?

10-myths-websiteMany small retirement business owners question why they need a website. After all most of their customers will come from word-of-mouth and local advertising.

The only retirement business that does not need a website is a business that already

has more customers than they can handle.

If that is not your retirement business now, then you most definitely need a website.

Here is why you need a website.

Advertising – It is very expensive to print a full color brochure or buy a classified or display ad. Moreover you are limited as to how many images you can put in them and what you say. Once you have a website the cost for an additional web page is minimal. On a website you can more effectively tell your story than any other media and a website gives you more adverting value for less money too.

Always open for business – With a website your company is open for business 24 hours a day and 7 days a week.

Articles – You can write articles that explain why your product or service more fully and offer solutions to customer problems (which, of course, use your products and services). You can become the expert in your field.

Confidence – With a website your company can appear as professional as any large company. Put up a website that will impress customers with product listing, service offerings, photos, and testimonials. Tell you story well and convince customers to shop with you instead of someone else.

Credibility – Today almost everyone who has contact with a product seller or service provider or reads a flyer or gets any other type of communication will CHECK THEM OUT ON THE INTERNET. If your company can’t be found on the Internet or has a poor website, you will be dismissed as an amateur. Just as people judge a book by its cover, they judge your retirement business by your website.

Customer contact – You can get feedback from customers, offer support, and even let them make appointments, purchase a products, of ask questions even while you are asleep.

New customers – When people are looking to buy a product or service, they no longer turn to the yellow pages. And if you have noticed the newspaper classifieds have lost a lot of ads too. Statistics show that the majority of people look first on the Internet when they need a product and especially a service. If they can’t find your company listed there but find your competitor then you will lose out on new customers.

Reach – The internet is world-wide so you can reach customers anywhere. Even if you only want to sell in your local area you can reach people that traditional media can never reach.

However, don’t setup a website;

  • If you don’t want to invest the time and money to make it look professional, and just want a listing in a directory or Facebook, you are wasting time and will not get any good results. Better to have no presence on the Internet than a poor one.
  • If you expect your website to miraculously drive customers to your business without doing any other marketing.
  • If you just plan on getting a website up once and then forget about doing anything more in the future such a maintaining it or keeping it up to date.