Don’t get a website for your retirement business
- If you believe any of these myths, then you should really forget about getting a website. It won’t do your retirement business any good.
- If you don’t want to invest the time and money to make it look professional, and just want a listing in a directory or Facebook, you are wasting time and will not get any good results. Better to have no presence on the Internet than a poor one.
- If you expect your website to miraculously drive customers to your business without doing any other marketing. Buy a get-rich-quick book.
- If you just plan on getting a website up once and then forget about doing anything more in the future such a maintaining it or keeping it up to date. Then plan on spending a lot of time cold-calling to get customers.
I mention this because many small retirement business owners question why they need a website. (And when they do decide to put up a website, they fall for many of these myths.)
After all most of their customers will come from word-of-mouth and local advertising, so why bother with a website?
The only retirement business that does not need a website is a business that already
has more customers than they can handle.
If you business doesn’t have that problem, then you most definitely need a website.
Here is why every small retirement business needs a website.
Advertising – You have to advertise somehow. And it is very expensive to print a full color brochure or buy a classified or display ad or send out postal mail. Moreover you are limited as to how many images you can put in an ad and how many words you can use to describe your products and services. However, once you have a website the cost for an additional web page is minimal. Plus on a website you can more effectively tell your story than any other media. A
A website gives you more adverting value for less money than any other advertising media.
Always open for business – With a website your company is open for business 24 hours a day and 7 days a week. Even while you are on vacation or busy enjoying your retirement.
Articles – You can write lots of articles that explain why your product or service offers better solutions to customer problems (which, of course, use your products and services) than your competitors. You can become the expert in your field.
Confidence – With a website your company can appear as professional as any large company. You can put up a website that will impress customers with product listing, service offerings, photos, and testimonials. Just tell you story well and convince customers to shop with you instead of someone else.
Credibility – Today almost everyone who has contact with a product seller or service provider or reads a flyer or gets any other type of communication will CHECK THEM OUT ON THE INTERNET. If your company can’t be found on the Internet or has a poor website, you will be dismissed as an amateur. Just as people judge a book by its cover, they judge your retirement business by your website.
Customer contact – You can get feedback from customers, offer support, and even let them make appointments, purchase a products, of ask questions even while you are asleep.
New customers – When people are looking to buy a product or service, they no longer turn to the yellow pages. And if you have noticed the newspaper classifieds have lost a lot of ads too. Statistics show that the majority of people look first on the Internet when they need a product and especially a service. If they can’t find your company listed there but find your competitor then you will lose out on new customers.
Reach – The internet is world-wide so you can reach customers anywhere. Even if you only want to sell in your local area you can reach people that traditional media can never reach.
See the complete slide show at Side Wages.
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